When you think of Morocco, perhaps images of vibrant souks, breathtaking desert landscapes, and aromatic spices fill your mind. But there is another hidden gem that embodies the essence of Moroccan culture and the spirit of its people—the “Criée Berbère,” or Berber auction. This age-old tradition is not only a marketplace but also a celebration of community, culture, and connection, offering travelers a rare and authentic glimpse into the heart of Berber life. Imagine a lively village square, nestled between the rugged peaks of the Atlas Mountains or in a quiet valley. The air is filled with the hum of voices, laughter, and the occasional bleat of sheep or bray of donkeys. Local Berber men and women gather, dressed in colorful traditional clothing, creating a scene as vibrant and diverse as the goods on offer. This is La Criée Berbère, where the community comes together to buy and sell in an atmosphere charged with excitement and anticipation. The auction begins with a respected village elder or auctioneer stepping into the center of the crowd. With a booming voice, he announces each item—livestock, fresh produce, handwoven carpets, intricate pottery, and sometimes even the occasional antique. Bidders respond, voices rising with each offer, while the auctioneer hypes up the crowd, keeping the rhythm of the bids lively and energetic. In this market, the exchange is as much about camaraderie as it is about commerce. One of the most captivating aspects of la Criée Berbère is its ability to bring people together, turning every transaction into a moment of social interaction. Here, bargaining is not a battle but a friendly dance. Shoppers chat with sellers, sharing stories and laughter, negotiating prices with respect and humor. You’ll often hear laughter over a shared joke or see a firm handshake sealing a sale, as much
When you think of Morocco, perhaps images of vibrant souks, breathtaking desert landscapes, and aromatic spices fill your mind. But there is another hidden gem that embodies the essence of Moroccan culture and the spirit of its people—the “Criée Berbère,” or Berber auction. This age-old tradition is not only a marketplace but also a celebration of community, culture, and connection, offering travelers a rare and authentic glimpse into the heart of Berber life.
